Lee Echols shares insights on the Northside Hospital brand, recent successful branding campaigns, and new marketing learnings.
Marketing plays a significant role for Northside Hospital, a nonprofit health system headquartered in Atlanta, Georgia. The five-hospital health system has focused on a few marketing campaigns in recent years, with a focus on more than just driving consumers to their locations.
Lee Echols, VP of marketing and communications for Northside, led marketing campaigns including "Healers, Helpers, Heroes," "Look to Northside," and "#TalkAboutIt," which were shaped by the impact of the pandemic, but looked deeper into what messaging the community needed at the time.
Echols, who joined the health system in 2014, heads the organization's advertising, marketing, media relations, social and digital media, employee communications, direct marketing, community partnership, and issues management.
In a recent interview with HealthLeaders, Echols shares insights on the Northside brand, recent successful branding campaigns, and new marketing learnings.