Northside teams up with NASCAR and Layne Riggs

Northside Hospital and Front Row Motorsports (FRM) are teaming up for the NASCAR CRAFTSMAN Truck Series (NCTS) race at the Atlanta Motor Speedway. Northside will serve as the primary sponsor aboard Layne Riggs’ No. 38 Ford F-150 for the rookie driver’s second race of the NCTS season. 

This is Northside’s first partnership in NASCAR. Northside also is a longtime major partner of the Atlanta Braves and other sports partners, including Georgia State University Athletics, the Atlanta Track Club and the Gwinnett Stripers. 

NASCAR truck

"It’s a privilege to join Front Row Motorsports, Layne Riggs and this championship team in Atlanta,” said Lee Echols, vice president of marketing and communications for Northside Hospital. “Layne is just beginning his career, and Northside Hospital is proud to be one of the first partners to help him along his journey. Our patients, their families, and our employees look forward to Layne’s success and career.” 

Layne RiggsRiggs joins in on the exciting new partnership with Northside. 

“We are all thrilled to have Northside Hospital on the truck,” commented Riggs. “Being a premier health care organization in the area, they share the same compassion for their profession as I do for racing. It’s an honor to debut the hospital in our sport, and hopefully, we can bring them and all their patients a lot of smiles and fun on race day.” 

The Northside Hospital Ford F-150 will debut with qualifying on Friday, Feb. 23 at 3 p.m. The race is scheduled for Saturday, Feb. 24 at 2 p.m. Fans can watch the action on live FS1 or listen in from the Motor Racing Network. 

Learn more about community partnerships at Northside.


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